Greystar, the nation’s largest multifamily owner and manager, has launched its redesigned website with a focus on ease, clarity, and service to meet the needs of today’s renters and partners.
“We know renters like transparency and convenience, and this redesign delivers on both through a cohesive, user-friendly platform,” said Toni Eubanks, executive director of property operations. “With a streamlined experience and smart tools, we are trying to give users the power to make confident and informed decisions.”
Developed over the last two years, the updated site has a mobile-first layout with simplified navigation so users can quickly explore communities, access leasing information, and connect with support services. A key highlight of the redesign is the addition of the Total Monthly Leasing Price (TMLP) Calculator, a proprietary tool that factors in rent and other recurring fees to estimate the cost of living in a Greystar residence.
“This is more than a new interface. It reflects the next step in how we communicate value and build trust,” Eubanks added. “The TMLP Calculator goes beyond the industry’s typical base-rent listing to give renters a clearer view of total costs. We see this as a natural evolution in transparency and an opportunity to help move the industry forward.”
Additional improvements include enhanced community pages that help prospective renters explore building features, layouts, and amenities as well as filter communities by commute times by various forms of transportation. According to Greystar, the website also benefits from a smarter property search function, faster load times, and improved performance on mobile devices. Following the initial rollout, Greystar will phase in self-guided tour booking availability.
The redesigned website comes after Greystar recently has been under fire, with the Federal Trade Commission filing a lawsuit alleging the property manager has failed to disclose mandatory fees as part of its advertised rental rates.
