Marcie Williams,
RKW Residential
Starting as a leasing agent over 30 years ago, Marcie Williams has met and learned from people involved in every aspect of the business. Now as CEO of RKW Residential, she says, “From colleagues to vendor partners, I have been influenced by all the people I have been fortunate enough to get to know. As my career—and our company—evolves, I apply everything I have learned from these individuals.”
Through a people-first philosophy, Williams drives the third-party multifamily property management firm with over 35,000 single-family rental and multifamily units under management. Based in Charlotte, North Carolina, with offices in Miami and Orlando, Florida; Atlanta; and Raleigh, North Carolina, Williams and her team also consult and are growing a footprint stretching seven states.
Whether approaching a new development or strategy, Williams says, “We carefully consider how each decision impacts our team members, residents, and vendor partners before finalizing a plan. If all three categories of people are not positively impacted, we will not move forward.”
Williams is in tune into the evolution of how people and technology are being leveraged to maximize the experience of residents and managers. Acquired by Alfred in March 2022, RKW is implementing Alfred’s technology platform into a large percentage of its communities.
“It is not just about adding the technology—it is infusing that technology with the people we have and creating something new for the entire industry,” Williams states. “It has been a paced and thoughtful rollout, which allows us to assess what is working at every stage and maximize the experience for residents and team members.”
To give back to the multifamily industry, Williams has taught National Apartment Association designation classes for over 20 years. “It is important for me to share my knowledge with the industry, whether it is through teaching, speaking on panels, or serving on industry boards and committees,” she says.
Williams was recently inducted into the Greater Charlotte Apartment Association Education Hall of Fame. “I am most proud of being able to help, mentor, and influence so many people in my career in each role and each organization I have been a part of,” Williams says. “I still have a long way to go with much more to accomplish in my career and at RKW.”
