United States Property Coin Secures Its First Seed Asset

The new asset-backed cryptocurrency, launching later this year, has secured a $10 million multifamily property in Los Angeles.

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Primior

United States Property Coin (USPC)—an innovative real estate-backed cryptocurrency project set to launch later this year—has announced the procurement of its first seed asset, a $10 million multifamily property in Los Angeles. Located less than a mile from Venice Beach, the property is currently being used by Haven Coliving as a purpose-driven living environment named Penmar.

Home to nearly 100 individuals, the property focuses on an active lifestyle and includes a gym, a yoga studio, an outdoor meditation area, co-working space, a rooftop lounge, a movie theater, and a barbecue. As the first seed, it came from a contribution made by Primior, a leading real estate investment, development, and management firm. Johnney Zhang, CEO and founder of Primior, created USPC to address the volatility related to the inflation-impacted U.S. dollar, dollar-backed stablecoins, utility tokens, and algorithmic-backed coins.

Penmar in Venice Beach, California.

Primior

Penmar in Venice Beach, California.

Backed by real-world real estate, the security token will benefit from current cash flow and the long-term appreciation of real estate, regardless of possible devaluation of fiat currencies and stablecoins. USPC will be able to provide fractionalized ownership in a diversified portfolio and will aim to secure real estate in high-demand markets throughout the U.S.

“This is an exciting first step,” says Zhang. “Securing the first property for USPC is a great start, and the fact that the property is being used as a pioneer in battling the housing crisis is the icing on the cake.”

About the Author

Leah Draffen

Leah Draffen is an associate editor for Zonda's Builder and Multifamily Executive magazines. She earned a B.A. in journalism and minors in business administration and sociology from Louisiana State University.

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