Homeownership has long been considered an essential element of the American Dream. But it’s not for everyone. Many people nowadays are renters by choice. They can easily afford to purchase homes but don’t because renting offers their desired lifestyle, mobility, flexibility, and convenience—while owning doesn’t check all those boxes for them.
What do you need to know about renters by choice, how do you attract them, and what are the best ways to keep them at your multifamily communities? Download this year’s Concept Community Report to learn more about this important demographic.