Applying over 35 years of commercial and residential development experience, Miki Naftali has set his focus on South Florida. The Naftali Group has current luxury projects in Miami and Fort Lauderdale with a $1.1 billion commitment to the region.
Naftali is creating these projects with a luxury eye that offers elevated experiences for residents. He shares more with MFE on luxe amenity trends and resort-style living below.
How have resident expectations shifted in recent years?
Today’s residents want every part of their routine, from morning coffee to evening cocktails, to feel intentional and elevated. Luxury at its core is about the experience and how a space enhances the resident’s daily life. There’s a growing desire for comfort, connection, and convenience to be delivered seamlessly and efficiently. We invest thousands of hours into design and planning to ensure our spaces meet or exceed these evolving expectations, creating environments that feel intuitive, refined, and deeply personal for our residents.
Hayes Davidson
A rendering of Viceroy Residences' pool in Fort Lauderdale, Florida.
What does resort-style living mean to you?
Resort-style living is all about bringing a five-star experience into the everyday in an effortless, elegant, and tailored way. This means blending the luxury and service of hospitality with the comfort and privacy of home. Around-the-clock concierge service, curated amenities, and superior design boasting high-quality materials are all essential to creating this luxury hospitality-forward experience. At both JEM Private Residences Miami and Viceroy Residences Fort Lauderdale, these elements come together to deliver the resort-style living today’s residents seek.
Are there any trends you see on the horizon for multifamily?
Flexibility and personalization are now central to the way people live. Residents want spaces that adapt to their lifestyles, and, as developers, it is our responsibility to anticipate these shifts and listen to the market to ensure that every project we deliver meets today’s needs while also aligning with the expectations of the future. Our ultimate goal is to create legacy properties that stand the test of time.
Hayes Davidson
A rendering of Viceroy Residences Fort Lauderdale.
What are some amenities that enhance the resident experience?
We believe in crafting amenities designed to enhance daily life. A drink in the Spirits Tasting Room overlooking Miami Worldcenter at JEM Private Residences or a night in the private karaoke lounge with friends at Viceroy Residences Fort Lauderdale turns routine moments into something memorable. Our goal is to create spaces that invite engagement, foster connection, and reflect the evolving meaning of luxury living. Each of our projects are tailored specifically to the demographic of the city we’re building in and the expectations of our future residents. This is why we have included amenities in our South Florida projects, such as a podcast studio for creators, a splash pad for families, and a sports simulator for those who enjoy an active lifestyle, among so many other offerings.
Is there a particular Naftali Group project that exemplifies resort-style living?
Viceroy Residences Fort Lauderdale is a standout example and a true embodiment of resort-style living. It brings together the globally recognized Viceroy brand with Naftali Group’s signature design philosophy and commitment to detail. From lushly landscaped pool decks to thoughtfully curated lounges, every element is designed to feel bespoke, comfortable, and sophisticated. Residents will have access to experiences typically found at a luxury hotel, including a karaoke room, a private movie theater, a resort-style pool, club-style game rooms, wellness spaces, and more, all from the comfort of their own building.