Market Place

Multifamily Developers Pursue Grocery Tenants.

12 MIN READ
FRESH FOOD: Whole Foods grocery stores, like this one in Manhattan, are spicing up mixed-use communities.

FRESH FOOD: Whole Foods grocery stores, like this one in Manhattan, are spicing up mixed-use communities.

Executive Feedback

What’s your most creative performance incentive?

A: “Our outstanding leasing professionals receive either a gold pendant in the shape of our logo or a tank watch when they reach the $500,000 volume mark. Diamond and emerald bracelets and certificates for trips and merchandise mark subsequent milestones.”

–Julie A. Smith, president, Bozzuto Management Co.

A: “Top performers are awarded an all-expenses-paid, three-day vacation to Las Vegas and $750 in chips to spend at will. The annual event kicks off with a gala dinner where the top 20 percent of performers in several categories are recognized.”

–Martha Carlin, senior vice president, director of property operations, United Dominion Realty Trust

A: “We have a senior executive on our management team that tells a story about her first year in the multifamily business some 20 years ago. Upon hitting an all-time leasing benchmark, her COO showed up, unannounced, in her driveway and presented her with the keys to his new Mercedes for the weekend. While the car was a great treat for the 21-year-old leasing consultant, the message he sent inspired [her] for years to come.”

–Jennifer Buchanan, senior vice president, Greystar Atlantic

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