Multifamily Professionals Weigh in on Next-Gen Product Selection

Return on investment and improved performance top the list of factors.

1 MIN READ

Finding the right next-generation products for your multifamily development can be daunting. In a recent survey, apartment professionals weighed in on the most- and least-important drivers when it comes to selecting these products for their developments.

Respondents ranked overall return on investment as the No. 1 factor (20.8% of respondents) in choosing next-gen products, followed closely by energy efficiency, with 19.5% of respondents ranking it No. 1.

However, improved performance, including durability and reliability, also scored high, with more than half of multifamily professionals—52.2%—ranking it as one of the top three factors driving their use of next-gen products.

Also important for multifamily professionals when selecting next-gen products: the products’ ability to help sell or lease a residence, and the products’ cost.

Product brand name and construction cycle time improvement were cited as the least-important factors in choosing next-gen products.

The study responses were part of a survey conducted by The Farnsworth Group, our data partner on the 2017 MFE Concept Community, examining usage and perceptions regarding next-gen building performance. This year’s survey received online responses from 159 multifamily builders, developers, and architects.

Look for more tidbits and stats from the survey in the coming months prior to the annual Multifamily Executive Conference, which will be held Sept. 18–20 at the Bellagio in Las Vegas.

About the Author

Christine Serlin

Christine Serlin is an editor for Affordable Housing Finance, Multifamily Executive, and Builder. She has covered the affordable housing industry since 2001. Before that, she worked at several daily newspapers, including the Contra Costa Times and the Pittsburgh Tribune-Review. Connect with Christine at cserlin@zondahome.com or follow her on Twitter @ChristineSerlin.

Christine Serlin

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