Your property’s online reputation is in the hands of your residents, and as it turns out, just a few reviews from grateful –or disgruntled – renters can drastically alter your ORA ranking.
There was a lot of moving around on the Top 50 between April and May. Most properties moved at least a few spots, but a few made leaps and bounds in their online reputation, like Three Willows Apartments in Richmond, Va. managed by Thalhimer that moved a total of 31 spots, up to No. 33.
One of the biggest drops on the list was Silverdale Ridge Apartments in Silverdale, Wash. managed by Dobler Management, which dropped a steep 17 spots from No. 21 to No. 38.
However, unlike last month’s update on the Top 50 rankings—where ORA scores were largely changed due to 5,888 properties being added to the data—only 700 properties were added between April and May, putting emphasis on the number of reviews and ratings on the sites.
It just goes to show even a few new reviews for an apartment can completely change a property’s online presence—and could ultimately determine whether a prospective renter will sign with you.
With six properties in the Top 50, Drucker and Falk continues to reign as the management company with the most properties in the ranking. Hawthorne Residential Partners came in a close second with five properties.
Has your property’s online reputation changed this month? Check out May’s ORA rankings below.
| Rank | Change | Property (City) | Management | ORA Score |
|---|---|---|---|---|
| 1 | The Kensington (Boston, MA) | Bozzuto | 95 | |
| 2 | Mesa Pines (Costa Mesa, CA) | Pan American Properties | 94 | |
| 3 | Pohlig Box Factory (Richmond, VA) | Privately Managed | 93 | |
| 4 | Westminster Tower (Tacoma, WA) | Dobler Management | 93 | |
| 5 | Whisper Hollow (Maryland Heights, MO) | Banner Property Management | 93 | |
| 6 | Hampshire Apartments (Schenectady, NY) | Tri-City Rentals | 93 | |
| 7 | Hawthorne at Bridford (Greensboro, NC) | Hawthorne Residential Partners | 92 | |
| 8 | Natchez Landing (Metairie, LA) | 1st Lake Properties | 92 | |
| 9 | 9 | Kensington Gate Apartments (Tacoma, WA) | Dobler Management | 92 |
| 10 | -1 | Brunswick House (Washington, DC) | WC Smith | 92 |
| 11 | Madison Exeter (Reading, PA) | Madison Apartment Group | 92 | |
| 12 | Towne House (St Louis, MO) | Berkshire Property Advisors | 92 | |
| 13 | Barton House Apartments (Arlington, VA) | Schlosberg Properties | 91 | |
| 14 | 1 | Old Donation Apartments (Virginia Beach, VA) | Drucker & Falk Real Estate | 91 |
| 15 | Emme (Emeryville, CA) | BRE | 91 | |
| 16 | 1 | Union Street Flats (Westfield, IN) | JC Hart | 91 |
| 17 | 2 | Ashford Club (Tallahassee, FL) | RAM Partners | 91 |
| 18 | -8 | Salisbury Green Apartments (Concord, NH) | The Hodges Companies | 91 |
| 19 | 3 | Old Town on the Monon (Carmel, IN) | Barrett and Stokely | 91 |
| 20 | 4 | Zenith Meridian (Englewood, CO) | Shea Apartments | 91 |
| 21 | 27 | Liv North Gate (Gilbert, AZ) | IPA | 91 |
| 22 | 8 | Madison Greenview Terrace (Lancaster, PA) | Madison Apartment Group | 91 |
| 23 | -9 | Madison Reed Farm (Reading, PA) | Madison Apartment Group | 91 |
| 24 | 26 | WaterWall Place Luxury Apartments (Houston, TX) | Greystar | 91 |
| 25 | 1 | The Crossings at Red Mill Apartments (Virginia Beach, VA) | Drucker & Falk Real Estate | 90 |
| 26 | The Place at Fountains at Sun City (Sun City, AZ) | MC Residential of Texas | 90 | |
| 27 | 19 | Hawthorne at the Meadows (Kernersville, NC) | Hawthorne Residential Partners | 90 |
| 28 | -5 | Park Place One Apartments (Philadelphia, PA) | Fidelity Management | 90 |
| 29 | -2 | Village Park Apartments (Encinitas, CA) | Gaines Investment Firm | 90 |
| 30 | -1 | Hawthorne at Main (Kernersville, NC) | Hawthorne Residential Partners | 90 |
| 31 | 1 | Mirasol (Tampa, FL) | Privately Managed | 90 |
| 32 | -12 | Walden at Oakwood (Flowery Branch, GA) | United Residential Properties | 90 |
| 33 | 31 | Three Willows Apartments (Richmond, VA) | Thalhimer | 90 |
| 34 | Ridgewood Apartments (Port Neches, TX) | Privately Managed | 90 | |
| 35 | -10 | St. Andrews Apartments (Newport News, VA) | Perrel Management | 90 |
| 36 | -3 | 1600 Glenarm Place (Denver, CO) | Red Peak Properties | 90 |
| 37 | -3 | Brewster Commons at River Chase (Covington, LA) | 1st Lake Properties | 90 |
| 38 | -17 | Silverdale Ridge Apartments (Silverdale, WA) | Dobler Management | 90 |
| 39 | Broadway Lofts (San Diego, CA) | AIMCO | 90 | |
| 40 | -5 | Sunset Garden Apartments (West Covina, CA) | Sun Garden LLC, | 90 |
| 41 | -1 | Carrington Park (Montgomery, AL) | Greystar | 90 |
| 42 | -3 | Bexley House (Columbus, OH) | JRK Property Holdings, Inc. | 90 |
| 43 | IMT Thousand Oaks (Thousand Oaks, CA) | IMT Residential | 90 | |
| 44 | -8 | 50 West Broadway (Boston, MA) | Corcoran | 90 |
| 45 | -4 | Del Ray Central (Alexandria, VA) | Riverstone Residential | 90 |
| 46 | Avalon Shelton (Shelton, CT) | AvalonBay Communities, Inc. | 90 | |
| 47 | -16 | Radius Urban Apartments (Newport News, VA) | Drucker & Falk Real Estate | 89 |
| 48 | 1 | Chestnut Tree Apartments (Birmingham, AL) | Sterling Resident Services | 89 |
| 49 | 14 | Grandview Apartments (Lowell, MA) | Princeton Properties | 89 |
| 50 | -3 | The Hallmark (Sherman Oaks, CA) | Carlo, Inc | 89 |
Click Here to see the Top 100 ORA Power Rankings.
Please Note: The national average score is 52. Properties with the same score are ranked based on the number of reviews. Higher number of reviews leads to a higher ranking. A change marked N/A means the property was not added to the ORA Power Rankings until after 2014.
Methodology
In an ongoing series of ORA™ Power Rankings, each month MFE publishes a new ranking of apartment properties and management companies based on different parameters. ORA™ Power Rankings is powered by J Turner Research. To arrive at the aggregated score, J Turner Research tracks and analyzes the online reputation of more than 54,000 apartment properties across multiple ratings websites, on a monthly basis. To overcome the challenge of multiple ratings scales, the company has devised a statistical model to establish a single score for each property. This score, based on a 0-100 scale, serves as a benchmark to compare and contrast individual properties—and portfolios—nationally.
Questions?
Please contact the J Turner Research team: research@jturnerresearch.com.
