Executive Feedback
What new leasing strategies are you starting this year?
A: “During the first half of 2006, we’ve seen demand for rental apartments intensify dramatically. This heightened demand is resulting in significant increases in both occupancy levels and effective rents. Consequently, our leasing strategy has evolved … with our focus for the remainder of the year geared towards lease renewals.” –Steve Lamberti, president and COO, Milestone Management
A: “We have no immediate plans for new initiatives other than to focus on our bread and butter: retaining happy residents. The combination of providing top-tier communities with attentive and caring on-site leasing and maintenance teams has helped RMK consistently maintain occupancy rates in the mid to high 90s, even during traditionally sluggish rental periods.” –Anthony Rossi Sr., president, RMK Management Corp.
A: “No sales strategy will ever work unless we employ true sales people. We are focusing our attention on developing real sales people who are considered equal to property managers. Our goal is to create a good career path for these sales professionals. We recognize that as an industry and as a company, we need to create a new paradigm when it comes to sales.” –Esther Bonardi, National Director, Marketing & Education, Drucker & Falk