Eye on Gen Y

Wow the newest wave of renters with fresh amenities and thoughtful design.

7 MIN READ
Gen Yers jumpstart their day at The Ashton's hip, colorful coffee bar. The space doubles as a community kitchen with top-of-the-line appliances sure to impress the 20-something-crowd. The kitchen also features luncheon seating, a veranda, and cocktail high-top tables for evening gatherings. The Dallas property was developed by The Hanover Co.

The Hanover Co.

Gen Yers jumpstart their day at The Ashton's hip, colorful coffee bar. The space doubles as a community kitchen with top-of-the-line appliances sure to impress the 20-something-crowd. The kitchen also features luncheon seating, a veranda, and cocktail high-top tables for evening gatherings. The Dallas property was developed by The Hanover Co.

Time for a Checkup

The fitness center at Spinnaker Bay in Baltimore draws Gen Yers who want to workout in style.

Developed by The Bozzuto Group and H&S Properties Development Corp.

TOP NOTCH: If you want young renters to actually use your fitness center, it better have all the bells and whistles of the membership gym down the street. Be sure to provide the latest equipment, including personal flat-screen TVs for each machine. Residents will be grateful to save that $60 gym membership fee–and pass on the word to their friends.

Get to Work

Working from home has never been easier, thanks to the fancy setup at Lofts at Las Colinas in Irving, Texas.

Developed by The Hanover Co.

Courtesy The Hanover Co. MEET AND GREET: Conference facilities, which have been less popular in recent years at many properties, are making a comeback with Gen Yers who like the flexibility and convenience of working from home and need a professional place to meet with clients. These rooms typically are connected to business centers for easy access to computers and fax machines.

SURF IN STYLE: True, you can bet the young crowd will have their own laptops. But this social bunch wants to get out of their units and meet neighbors. The perfect spot: an Internet cafè, complete with flat screen monitors, cool lighting, comfortable chairs, and TVs for background noise. Be sure to offer WiFi so residents can surf–ahem, work–on their own computers as well.

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