Five Things Institutional Investors Want in Presentations 1) A Track Record: If you completed developments in a location or a niche that an institutional investor wants, talk about it. Focus on what the project was, what the challenges were, and how you overcame them.
2) A Story: When courting institutional capital for a specific project, focus on the property’s potential. For instance, if the property is a rehab surrounded by five new apartment communities, tell institutions how a rehab can make it competitive.
3) Co-Investment: Institutions like it when their partners have a stake in developments. So whether it’s 10 percent or 40 percent, be prepared to put up money.
4) Strong Management: A strong, experienced management team can go a long way to allay an institution’s concerns about partnering with a developer. Emphasize your management team’s experience working with institutional investors or working in the product niche.
5) Pictures: Pictures tell a thousand words. When it comes to showing multifamily ventures, especially rehabs, pictures can show how you transformed a property.
