How the NMHC 50 Managers Rank in Online Reputation

The NMHC 50 Managers may have the most units in their portfolios, but how well are they doing at keeping all those residents happy?

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Just as we saw in our first round of the Online Reputation Assessment (ORA™) scores for the NMHC 50, size doesn’t really matter when it comes to a company’s online reputation. The smaller management companies listed on the 2015 NMHC 50 were just as likely to have high ORA™ scores as the larger firms. In this issue of ORA™ Power Rankings we assess the performance of the NMHC 50 managers with regards to their online reputation as of October.

In the top 10 for ORAâ„¢ Scores, only two companies from the NMHC 50 top 10 made the cut, while four companies from the bottom 10 made the cut.

AvalonBay, Gables, and Aimco all made some strides in the past six months, making their way into the top 10 for the first time, at No. 1, No. 3, and No.5, respectively.

The ORAâ„¢ scores of the NMHC 50 also improved overall, from the top score of 68 in March to the top score of 76 in October.

Bozzuto (No. 2) and Drucker & Falk (No. 7), which both commonly have the most properties listed across our series, rank highly across their portfolios, with ORAâ„¢ scores of 72 and 67, respectively.

Overall, the NMHC 50 is doing slightly better with their online reputation than the rest of the country, with an average ORAâ„¢ of 56, compared with the national average of 54.

The ORA™ score, provided by J Turner Research, is based on a monthly, nationwide analysis of the online reputation of 55,000 plus apartment communities across a number of review sites. This single score eliminates the ambiguity of measuring a property’s online reputation, as it offers a definitive measure of the property’s aggregated reviews across multiple ratings sites.


  • Rank Management ORA Score
    1 AvalonBay Communities, Inc. 76
    2 Bozzuto 72
    3 Gables Residential 70
    4 MAA 70
    5 AIMCO 69
    6 Cottonwood Residential 68
    7 Drucker & Falk Real Estate 67
    8 Morgan Properties 67
    9 Camden Property Trust 67
    10 RAM 66
    11 Milestone Management, L.P. 65
    12 The Related Companies 61
    13 Village Green 60
    14 Capstone 59
    15 Lincoln 59
    16 Greystar 59
    17 LivCor 57
    18 Edgewood Management 57
    19 Alliance Residential 57
    20 Asset Plus Companies 56
    21 UDR, Inc. 55
    22 Home Properties, Inc. 54
    23 Winn Companies 54
    24 The Michaels Organization 54
    25 Forest City 54
    26 Essex Property Trust, Inc. 54
    27 The John Stewart Company 54
    28 Edward Rose 53
    29 BH Management Services, Inc. 53
    30 FPI Management 53
    31 Hunt Companies/ LEDIC 53
    32 Orion 52
    33 Pinnacle Properties 52
    34 Fairfield Residential LLC 51
    35 The ConAm Group 51
    36 Equity Residential 51
    37 Bell Partners 51
    38 CF Lane, LLC 50
    39 Sentinel Management 50
    40 US Residential 49
    41 The Lynd Company 49
    42 JRK Property Holdings, Inc. 48
    43 Harbor Group Management 48
    44 CompassRock Real Estate 47
    45 American Campus Communities, Inc. 46
    46 Bridge Property Management 46
    47 Weidner Apartment Homes 45
    48 Westdale 44
    49 Apartment Management Consultants, LLC 43

    Note: No apartment community data was available on Balfour Beatty Communities

    Methodology

    In an ongoing series of ORA™ Power Rankings, MFE periodically publishes a new ranking of apartment properties and management companies based on different parameters. ORA™ Power Rankings is powered by J Turner Research. To arrive at the aggregated score, J Turner Research tracks and analyzes the online reputation of more than 55,000 apartment properties across multiple ratings websites, on a monthly basis. To overcome the challenge of multiple ratings scales, the company has devised a statistical model to establish a single score for each property. This score, based on a 0-100 scale, serves as a benchmark to compare and contrast individual properties—and portfolios—nationally.

    Questions:

    Please contact the J Turner Research team at research@jturnerresearch.com

    • About the Author

    Kayla Devon

    Kayla Devon is a former associate editor for Hanley Wood's residential construction group. She covered market strategy, consumer insights, and innovation for both Builder and Multifamily Executive magazines.

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