GET INSPIRED Having trouble finding ways to breathe new life into your communities or operational strategies? These forward-thinking stores just might spark a few ideas.
NETFLIX: This online DVD rental company has revolutionized the movie rental business. Customers love the plan’s ease, low price, and of course flexibility—no late fees. So if you’re not offering online maintenance requests and rental payment, it’s time to start. (Unfortunately for renters, late fees are inevitable!)
BEST BUY: Like the name says, the store is known for its great deals. Customers flock to the yellow-tagged super saver items, where you can buy DVDs and CDs for under $10. Even if you don’t need to offer concessions, renters still love freebies and good deals so throw in a few goodies to help seal the deal.
HERTZ: What’s the fastest way to get in and out of an airport? Hertz. The car rental chain is a favorite among business travelers for its quick, efficient service. Such service is essential in the multifamily industry, whether it’s promptly responding to maintenance requests or making sure your leasing offices are property staffed so prospects aren’t turned off by long lines.
CEREALITY: This cool new restaurant is slowly making waves in college towns across the country (visit www.cereality.com). Customers choose from their favorite cereal brands and toppings, and pajama-clad “Cereologists” fill the orders into cleverly packaged milk-tight take-out containers. Instead of just offering the typical coffee bar at your clubhouse, why not add some variety with Fruit Loops and Captain Crunch dispensers? suggests Jim Gilmore, co-founder of Strategic Horizons. Don’t forget the milk!
