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Exclusive Survey: The Housing Wants and Needs of Baby Boomers

Our exclusive research into this voluminous demographic reveals how boomers look for apartments ... and what they're looking for.

Truth in Advertising: Consumer Psychology and Baby Boomers

Mix and Mingle: Shared Services for Seniors, Market-Rate Renters Prove a Success

Baby Boomers Want Space, Lifestyle Amenities in Apartments

Flexibility Is Key in Marketing to Boomers

Avanti Makes Senior Housing 'Sexy'

McKinley Finds Niche Renter in Baby Boomer Women

Which Green, Sustainability Features Do Boomers Crave the Most?

Lasting Impression: Renovating for Current, Future Seniors

Reluctant Renters: What Baby Boomers Fear, and Desire, in Multifamily Housing