Branding

‘The Brand of a New Property Must Tell a Story’

Here's how multifamily professionals take on the challenge of branding new properties and reinventing old ones.

Day Two: Elevate 2024: Redefining High-Rise Real Estate With Vision, Innovation, and Wellness

The Art and Science of Capturing the Attention of Today’s Renters

Lincoln Property Co.’s Residential Division Rebrands Post-Acquisition

3 Questions With Antonia J.A. Hock

Greystar Launches Two Communities in Keller, Texas, Including New 55+ Concept

Is It Time to Rebrand Your Property?

Building a Multifamily Brand From the Ground Up

Rebranding’s Impact Goes Beyond the Consumer Experience

The Right Lease-Up Strategy