Multifamily Apartment Firm Technologies Evolving Faster to Meet Operational and New Interface Demands

From a systems- and server-heavy approach to just-in-time, mobile-centric, and consumer-driven platforms, here’s what the future has in store for apartment technology.

17 MIN READ
From a systems- and server-heavy approach to just-in-time, mobile-centric, and consumer-driven platforms, heres what the future has in store for apartment technology.

Bob Daly

From a systems- and server-heavy approach to just-in-time, mobile-centric, and consumer-driven platforms, heres what the future has in store for apartment technology.


Yardi’s not alone in the vendor space in this endeavor to be a systems provider of choice. Its primary competitor in the apartment space, Carrollton, Texas–based RealPage, is just as eager for multi­family business, even if its approach to market is somewhat different. “On the application stack, the notion of tight integration versus best-of-breed I don’t view as an either/or,” says RealPage CEO Steve Winn. “I think you can have integrated platforms that are also best-of-breed. The key is that the architecture of the system needs to support the integration of third-party applications. I think you have to have the ability to interface to other third-party application providers whether they are best-of-breed or not, and you need an open architecture with Web services and data exchange capabilities that let those multiple applications interface.”

Welcome to the new world of multifamily technology—one in which the attempt to develop encompassing IT solutions driven by user demand is a priority of the first order, and where the appetite and aptitude apartment firms possess when it comes to adopting those new technologies have grown exponentially. Here are four factors driving the way ahead for the modern multifamily IT world, from shifts in marketing to mobile to virtualization and more.


Yardi’s not alone in the vendor space in this endeavor to be a systems provider of choice. Its primary competitor in the apartment space, Carrollton, Texas–based RealPage, is just as eager for multi­family business, even if its approach to market is somewhat different. “On the application stack, the notion of tight integration versus best-of-breed I don’t view as an either/or,” says RealPage CEO Steve Winn. “I think you can have integrated platforms that are also best-of-breed. The key is that the architecture of the system needs to support the integration of third-party applications. I think you have to have the ability to interface to other third-party application providers whether they are best-of-breed or not, and you need an open architecture with Web services and data exchange capabilities that let those multiple applications interface.”

Welcome to the new world of multifamily technology—one in which the attempt to develop encompassing IT solutions driven by user demand is a priority of the first order, and where the appetite and aptitude apartment firms possess when it comes to adopting those new technologies have grown exponentially. Here are four factors driving the way ahead for the modern multifamily IT world, from shifts in marketing to mobile to virtualization and more.

About the Author

Chris Wood

Chris Wood is a freelance writer and former editor of Multifamily Executive and sister publication ProSales.

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