New Properties Increase the Competition Among the Top 50 Properties for Online Reputation

The ORA™ scores may have stayed the same, but the properties did not.

3 MIN READ

For the most part, the Online Reputation Assessment (ORA™) scores of the Top 50 properties for August 2015 remained the same, ranging between 89 and 96 compared to July’s range between 89 and 95.

However, most of the properties didn’t hang on to their spots. Only 11 properties managed to stay consistent in their rankings from the previous month, with Bozzuto’s Kensington still reigning supreme at No. 1 with an ORA™ score of 96. However, that’s Bozzuto’s only property to make it this time around.

Most properties that moved down the list either moved down just a few spots or off the list entirely. But those that moved up had a pretty significant month. Hawthorne at the Hall, managed by Hawthorne Residential Partners, moved up 32 spots to No. 28, making it to the Top 50 for the first time.

Other properties making it to the Top 50 for the first time include AMLI Lofts at No. 48, Chestnut Tree Apartments (managed by Sterling Resident Services) at No. 46, and Stone Canyon (managed by Pinnacle Properties) at No. 41.

Four new properties in the overall ORA™ Top 50 rankings also managed to dethrone a few others, including three AvalonBay Communities’ properties. With a total of five properties, AvalonBay Communities also leads the pack with the most properties on the Top 50 list. Drucker & Falk Real Estate, which previously held that title, still maintains three properties on the list.

  • Rank Change Property Management ORA Score
    1 0 The Kensington Bozzuto 96
    2 1 Whisper Hollow Banner Property Management 93
    3 1 Pohlig Box Factory Privately Managed 93
    4 2 Hampshire Apartments Tri-City Rentals 93
    5 2 Hawthorne at Bridford Hawthorne Residential Partners 93
    6 2 Mesa Pines Pan American Properties 93
    7 -5 Westminster Tower Dobler Management 92
    8 6 Madison Exeter Madison Apartment Group 92
    9 8 Park Place One Apartments Fidelity Management 92
    10 0 Brunswick House WC Smith 92
    11 10 Liv North Gate IPA 92
    12 -1 Natchez Landing 1st Lake Properties 92
    13 7 The Place at Fountains at Sun City MC Residential of Texas 92
    14 11 Barton House Apartments Schlosberg Properties 92
    15 -3 BlueKoi Apartment Management Consultants, LLC 92
    16 -3 Kerry Park Pinnacle Properties 91
    17 -8 Towne House Berkshire Property Advisors 91
    18 -3 Salisbury Green Apartments The Hodges Companies 91
    19 16 Walden at Oakwood United Residential Properties 91
    20 -4 The Enclave Towne Properties 91
    21 -3 St. Andrews Apartments Perrel Management 91
    22 -3 Old Donation Apartments Drucker & Falk Real Estate 91
    23 0 Madison Greenview Terrace Madison Apartment Group 91
    24 0 Union Street Flats JC Hart 91
    25 1 Old Town on the Monon Barrett and Stokely 91
    26 1 Ashford Club RAM Partners 91
    27 1 Mirasol Privately Managed 91
    28 32 Hawthorne at the Hall Hawthorne Residential Partners 91
    29 0 Avalon Natick AvalonBay Communities, Inc. 90
    30 0 Broadway Lofts AIMCO 90
    31 17 Avalon Shelton AvalonBay Communities, Inc. 90
    32 -1 1600 Glenarm Place Red Peak Properties 90
    33 N/A Avalon Baker Ranch AvalonBay Communities, Inc. 90
    34 -1 Bishops Gate at Somerset Towne Properties 90
    35 -3 Radius Urban Apartments Drucker & Falk Real Estate 90
    36 -2 The Villages at Pecan Grove Drucker & Falk Real Estate 90
    37 Hawthorne at the Meadows Hawthorne Residential Partners 90
    38 1 Summerview Apartments Holiday Management 90
    39 N/A Gramercy on Garfield Towne Properties 90
    40 14 Stone Canyon Pinnacle Properties 90
    41 0 Carrick Bend Holland Residential 90
    42 0 50 West Broadway Corcoran 90
    43 0 Three Willows Apartments Thalhimer 90
    44 0 Brewster Commons at River Chase 1st Lake Properties 90
    45 15 Chestnut Tree Apartments Sterling Resident Services 90
    46 -1 Sunset Garden Apartments Sun Garden LLC, 90
    47 17 AMLI Lofts AMLI 90
    48 -2 Woodstock West by Walton Walton Communities 89
    49 N/A AVA High Line AvalonBay Communities, Inc. 89
    50 N/A Avalon Bloomingdale AvalonBay Communities, Inc. 89


    The ORA™ score, provided by J Turner Research, is based on a monthly, nationwide analysis of the online reputation of 55,000 plus apartment communities across a number of review sites. This single score eliminates the ambiguity of measuring a property’s online reputation, as it offers a definitive measure of the property’s aggregated reviews across multiple ratings sites.

    Methodology

    In an ongoing series of ORA™ Power Rankings, MFE periodically publishes a new ranking of apartment properties and management companies based on different parameters. ORA™ Power Rankings is powered by J Turner Research. To arrive at the aggregated score, J Turner Research tracks and analyzes the online reputation of more than 55,000 apartment properties across multiple ratings websites, on a monthly basis. To overcome the challenge of multiple ratings scales, the company has devised a statistical model to establish a single score for each property. This score, based on a 0-100 scale, serves as a benchmark to compare and contrast individual properties—and portfolios—nationally.

    Questions:

    Please contact the J Turner Research team at research@jturnerresearch.com

  • About the Author

    Kayla Devon

    Kayla Devon is a former associate editor for Hanley Wood's residential construction group. She covered market strategy, consumer insights, and innovation for both Builder and Multifamily Executive magazines.

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